Insights are the foundation for this whole thing. Not clever reviews, but genuine honest insights about places and experiences. It’s pretty easy these days to find a coffee shop nearby.

insightful

What’s not easy is finding the stuff that’s right for you: wifi, outdoor space, food trucks, dog-friendliness, a barista named Sue that will give you every third beer for free, or ray jerky.

The best insights come from sources you trust and from people who share your interests and preferences. That’s what we’re after.